CBC Commercial Video


Central Broward Construction contracted BriteSide Studio to create a custom commercial video. We started with pre-production, concept, storyboard and completed the post production which included sound scoring, special effects, 3D animations and incorporating company provided assets to help tell the story of CBC. The production side of this video lasted over a nine month period which included the time-lapse of the store and commercial photography to use in the animations. There were a lot of challenges to the production portion of this project as there was a demolition then building of a new store all occurring simultaneously. The challenge we were presented with was keeping the cameras focused on one spot long enough to make a meaningful and effective time-lapse that fit into the storyboard. From considering satellite images of the site to Google street-views we were able to properly prepare to capture the elements of the time-lapse which included over 28,000 individual images. Most of the images in the video were retouched or photo restoration was completed, particularly on the company provided historic images.




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